Ice cream is America’s second favorite dessert, according to a Nielsen survey of supermarket sales. In the 52 weeks ending March 11, 1997 this is how shoppers divided their dollars for sweets:
Cookies $3.6 billion
Ice cream $2.3 billion
Frozen novelties $1.4 billion
Frozen yogurt $631 million
Doughnuts $431 million
Ice milk/sherbet $328 million
Pie $178 million
Cheesecake $12 million
TOTAL:$8.88 billion