Supermarket Sales Divided by Flavor Category

1. Vanilla – 28 percent

2. Fruit flavors – 15 percent

3. Nut flavors – 13.5 percent

4. Candy mix-in flavors – 12.5 percent

5. Chocolate – 8 percent

6. Cake and cookie flavors – 7.5 percent

7. Neapolitan – 7 percent

8. Other – 5.5 percent

9. Coffee/mocha – 3 percent

Source: International Ice Cream Association, 1994